Facebook? Twitter? You are probably very familiar or even addicted to them. To date, it is almost impossible for people who use the internet to miss an account with them. They are free, easy to use and lets you connect with your friends or people no matter where on earth they are. Wikipedia defines social networking service as “…an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities”. There are so many social networking service sites out there and two of the most popular includes facebook and twitter.
Most internet users are visiting their facebook account everyday. It just shows that the world has gone social. When you log in to your facebook account, you can check and see how many of your friends are online. Large number of people are getting online every day and make it as essential part of their life. They connect with each other, playing games, sharing activities, interests, etc. with their network of friends. They join conversations and discover contents that can be of meaningful value for them. The social network is active and authentic since it is made up of real people – and these people can be the consumers for your business.
With that said, we can conclude that it is beneficial for businesses to integrate social networks, such as facebook and twitter, to their web presence or websites. Once a user like, recommend or tweet your website, it will be shared to their network of friends and this personal recommendation is a powerful kind of endorsement. Your website will have more opportunity to be visited that offers your products and/or services to be known to customers.
Maybe you are aware of how many people can find your facebook page or tweets? According to Wikipedia, facebook now has over 600 million active users all over the world while twitter has 200 million (as of January 2011). It’s now a privilege for your business to join these social networking sites to keep in touch of your customers and get the edge by integrating it to your website.
I have the following tutorials related to Social Network Integration: